Start with a real point of view
A post becomes easier to read when the writer knows what they are trying to say. Before drafting, name the claim in one sentence. What do you believe? What do you disagree with? What should the reader do differently?
If the claim is vague, the writing will feel vague. If the claim is sharp, the post has a center of gravity.
Use specific source material
Specificity is the difference between useful and generic. A customer objection, a metric, a before-and-after moment, or a decision from your work gives the reader something concrete to hold.
Instead of starting with a broad topic like leadership, start with a moment: the hard conversation, the tradeoff, the mistake, or the sentence you wish someone had told you earlier.
- Replace broad claims with concrete examples.
- Use numbers when they are true and relevant.
- Keep phrases you would actually say in a conversation.
- Cut filler that only makes the post sound professional.
Edit for momentum
Good LinkedIn posts are easy to scan. Short paragraphs, clear transitions, and a strong first line help readers move through the idea without friction.
Editing should make the post clearer, not sterile. Remove repetition, tighten the hook, and preserve the lines that sound most like you.